By Vakeesan Rajadurai, Senior Project Manager
Search Engine Optimization is the process of editing the content and structure of your website to make it more likely to appear in web searches. The increased visibility which results from a properly well thought out SEO optimization campaign boosts your website’s ability to be found by those seeking your company’s services.
Companies use SEO initiatives as a part of larger business initiatives to
- Increase and improve visibility
- Increase targeted traffic
- Increasing qualified leads and conversion of leads into sales
- Increase and expand market share
- Increase online areas of influence
This blog post will cover Search Engine Optimization (SEO) and how it can improve the visibility and traffic of a site.
What are some SEO Best Practices?
There are some practices that any company can take to help their website content appear more often in search results. Think of these guidelines as best practices that all content providers use just like a style guide.
- Create unique and accurate page titles -Â A title tag tells both the users and search engine what the topic of a particular page is. The title for your homepage can list the name of your website/business and could include bits of important information like the physical location of the business.
- Offer quality content and services – Creating compelling and useful content will likely influence your website more than any of the other factors discussed.
- Write better anchor text – Anchor text is the click able text that a user will see as a link. Good anchor text links are important for search engine rankings. Whatever the link, it’s always best to use descriptive, concise, well formatted links to benefit both viewers and search engines.
When Should I Kickoff A Formal SEO Initiative?
It’s always a good practice to start a formal SEO initiative before starting to build a website. Discussion should be had with the optimization expert and a draft plan should be devised on how we plan to optimize the site. Optimization process differs for every website and the 5 step process described below can be applied to any website optimization. This will help us to build websites that are optimized and have contents well written.
- Keyword research – Keyword research is the absolute basics of SEO. All keywords which can generate to your site the most targeted visitors will be used in the entire SEO process intensively.
- SEO competitor analysis – This is very important. Using the analysis report one can see how great their competitors have optimized their web pages and their link building strategy.
- Navigation is very important for search engines – Planning the navigation based on home page is very important. Ensure more convenience for users by using “breadcrumb lists”.
- Improve the structure of your URLs – Creating descriptive categories and file names for the documents on the website can help to keep the site better organized.
- Writing effective content – Well written content using key words is a key factor for search engines to find your website online.
What Should I Expect from an SEO Provider?
The primary responsibility of an SEO provider includes analyzing the website’s all pages content, help to improve the website ranking, increase return on investment, provide conversions suggestions on the architectural structure of the site, increase the overall website traffic.
In addition to the above responsibility you should expect a detailed optimization plan from your SEO provider. The plan should contain information related to on-page, off-page optimization, analysis report and a detailed optimization strategy.
Search Engine Optimization with Dextrys
Dextrys is a US-based software outsourcing company providing Web, Mobile, Desktop, and Testing solutions to clients worldwide. Our SEO service can help you to improve the ranking of your web pages, Improve visibility and Increase targeted traffic to your site.
To know more about Dextrys and the services we offer please visit http://www.dextrys.com
