by Misha Kalhin, Senior Project Manager
Software is not always on-size-fits-all. For example, if your software product is a POS system, your client, Brand A might have different requirements for their POS than your other client, Brand B. Sure, the core features would be the same, but small, yet important things like UI preferences, business logic, third party systems integration will differ from client to client. Making these changes for tens or even hundreds of customers for every release of your software product in-house is a tedious and costly endeavor. Wouldn’t you rather have your R&D team focus on making the next release of your product as good as it can be?

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