In most cases, companies develop separate applications for each mobile platform, each coded in a different language. Â For iPhone and iPad, they develop an app in Objective-C. Â For Android, they use Java. While more expensive and time consuming to develop and maintain, creating these native applications ensures that the apps are optimized for their respective devices.
Tools that simplify the creation of apps for multiple platforms have always had significant drawbacks and will never be suitable for all applications. There are tools that make it possible to create apps for both iOS and Android in C#, but result in apps with a large footprint on the device, slowing download times and taking up storage. PhoneGap (Apache Cordova) uses a different approach and can present a viable development option for many situations. Businesses with limited budgets that need to launch their product fast often choose hybrid development for it’s speed and simplicity – even if it means switching to native apps once the product becomes more stable.
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